Business Strategy & Objectives

The name Incept was derived from the classical Latin inceptare: to begin. It is an appropriate name as the name change is the beginning of a change in emphasis, businesses and corporate structure. The company has elevated technology, some of which are so innovative they will be disruptive to the point of changing the way traditional activities are done.

Corporate Information

The Company is a public company limited by shares.

Business Snapshot and Strategic Positioning

Incept is a diversified, global private equity company with a suite of established, intellectual property, technological and natural resource businesses positioned globally. The strategic business model centres on game-changing technologies and is supported by worldwide activities in mining and related opportunities.

Improving efficiency of industries and factories in the areas of high-strength steel making and electricity production by new disruptive technologies and low cost mining close to the end-user (thermal coal, coking coal and iron ore value chains).

Resource projects in thermal/coking coal, iron ore, copper, lithium and gold production which supported industrial technologies in areas such as steel-making and conversion and energy storage

Seawater to hydrogen production in sunlight without any external energy input. Carbon credit production with a major player in solar electricity manufacture

Ethical non-invasive treatment of terminal diseases in humans and animals based on historical medicinal use

Diversification of risk with investments in property and agriculture

Future science

Rationale for Incept

Background & Status

The business of Incept was founded with an initial focus to service the high-growth emerging markets – a direction which continues to be a pivotal part of the Company’s strategic approach today.

From iron ore and coal resources, Incept has changed the focus to vertically-integrate one of the most important emerging green technologies in the world, T-Steel and the high-value ancillary projects including carbon emission reduction technologies and principally Clean Coal.

Incept has emerged as a truly diversified global company, incorporating new and exciting projects into its asset base in the areas of clean energy, industrial technologies, information and biotechnology, carbon, property and agricultural resources. Incept continues to develop with an aggressive growth strategy moving forward with a solid foundation, diversified project base, expansive market opportunities and a clear direction.

Market Environment

Incept has built a solid foundation to further develop the business, complementing a number of the targets:

Strategies to reduce the carbon intensities of fossil fuels and support infrastructure reconstruction in developed countries

Development of low cost resources and downstream processing technologies in developing countries

Futuristic medical and IT.
Risk diversification into property and agriculture

Business Model

Incept is grounded by the Company’s proven business model, which centers on three fundamental pillars:

Incept Business Model

  • Servicing High Growth Emerging Markets
  • Servicing infrastructure reconstruction in developed countries
  • Disruptive Innovation
  • Diversification

Incept has achieved success through diversity in acquisitions, identifying worldwide opportunities and seeking out next generation technology. In building this diversified, innovative risk-managed portfolio, Incept’s technology holdings are significant in terms of both the future revenue and revolutionary potential.

Servicing High Growth, Emerging Markets

Incept has a demand-driven focus on emerging economies as essential to building the Company’s diverse and dynamic asset base. Incept has positioned itself, and its assets, to satisfy the strong resource demand from the world’s major urbanisation growth markets – China, India, Southeast Asia, the Middle East and Eastern Europe.
In particular, the Incept strategy is to capitalise on the coal, iron ore, information & biotechnology, resources and energy markets in developing countries, which will be achieved through:

  • Capitalising on expansive commodity and product demand from India, USA and China using a technology-led (eg steel making) resources strategy

  • Building a business in carbon and clean energy to combat climate change

  • Securing high value assets and projects in Africa, Eastern Europe, USA, India, Australia and South East Asia with the support of technology

  • Partnering with strategically located property and agriculture companies to diversify risk

  • Building high value markets in information and biotechnology and future science in areas such as anti-graviational propulsion

Disruptive Innovation

Incept is focused on acquiring technologies that will substantially disrupt an industry by changing end-user demand and costs. This will be achieved by identifying inefficient industries, or ones with high cost structures and introducing the company’s revolutionary technologies to disrupt the lifecycle of the product.

This strategy is widely known as disruptive innovation, or disruptive technology, and refers to an innovation that helps create a new market and value network, eventually changing an existing market and value network by displacing an earlier technology.


Incept strategic approach is backed by its investment in diverse assets around the world to ensure exposure to the best projects, creating value and generating revenue for shareholders. Incept’s strategic investment aims to achieve diversified returns and is also designed to reduce risk:

  • Focusing on disruptive technology for operational, cost and business advantage

  • Continuing to leverage geographic scope and diversification of operations

  • Capitalising on strategic investments throughout its portfolio

  • Investing in high value, market-ready projects

  • Carbon neutral focused business

  • Growth into high value markets of information and biotechnology

This had led to priorities around the following categories:

1. Industrial Technology

2. Carbon and Energy

3. Resources

4. Information & Biotech

5. Agriculture & Property

6. Future Science

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