About Incept Holdings
Incept uses investments in traditional areas such as resources and industry and access to non-traditional finance to fund disruptive innovations. Incept has a growing portfolio of early-stage disruptive companies in areas ranging from clean energy, medicine, new materials and carbon credits. Non-traditional finance can include bond financing, underwriting, cryptocurrencies and block chain.
Disruptive innovation is a term in the field of business administration which refers to an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products, and alliances.
Incept believes in pursuing large ambitions and focusing on long-term growth over short-term profitability. Incept believes that founders are best positioned to lead their start-ups, and that they should retain substantial equity and control and is focussed on building businesses that can dominate across multiple geographies.
A financing diagram illustrating how start-up companies are typically financed. First, the new firm seeks out “seed capital” and funding from “angel investors” and accelerators. Then, if the firm can survive through the “valley of death”–the period where the firm is trying to develop on a “shoestring” budget–the firm can seek venture capital financing. Incept provides the funding for start-up companies until their IPO.
The Importance of Diversification
Diversification is a technique that reduces risk by allocating investments among various financial instruments, industries, and other categories. It aims to maximize returns by investing in different areas that would each react differently to the same event.
Diversification mitigates risks in the event of an industry downturn. Diversification allows for more variety and options for products and services. If done correctly, diversification provides a tremendous boost to brand image and company profitability. Diversification can be used as a defense.